Australian exporters continue to find niche markets for products which are in demand because of our reputation of clean, green production, strict quality control and reliable certification. This year we have reported on issues such as trade obstacles and export grants, and we are seeing that there are no limits to the vision of our determined export community. Here are a few examples.
Export of Halal Certified Products
Australia has just hosted Asia’s largest gathering of halal business leaders – the World Halal Business Conference – the first time it has been held outside Malaysia. Austrade and Global Victoria have partnered with Malaysia’s Halal Development Corporation to host the conference in Melbourne themed, “Halal Opportunities in a Borderless World.”
The halal economy is one of the fastest growing sectors globally and is expected to reach $7.3 trillion by 2030. With over 240 million Muslims, Southeast Asia is a key region where halal-certified products offer growing opportunities for Australian businesses.
From ice cream to vitamins and supplements and even fintech services, halal certification is opening new markets for Australian exporters in Southeast Asia and beyond. Awareness is growing among Australian business about the opportunities in diverse sectors, like pharmaceuticals, cosmetics, fashion, finance and tourism. Halal certification has implications for the entire supply chain of a consumer product, such as ingredient sourcing, slaughtering, and food packing.
Australian Dairy Scores Win in Asia
Next time you eat a pizza in Thailand, chances are the delicious mozzarella topping comes from Australia’s Beston Global Food (known by its ASX code: BFC). Aussie dairy is highly sought-after in Asian markets, thanks to our clean, green production. Now, BFC has finalised an export deal with one of Thailand’s top food importers, KCG Corporation. It will see BFC supply mozzarella cheese to Thailand’s retail and hospitality sectors.
BFC exports approximately 30% of its dairy production to markets including China, India, Japan, Korea, Malaysia, Philippines, EU, and Thailand. While export has always been a focus, in the last 12 months the business has made exporting a long-term strategic commitment.
Aussie Confectionary Hits Sweet Spot in USA
Veteran Australian liquorice and chocolate maker, Darrell Lea – established in 1927 – is expanding rapidly in the USA. The new Australia-UK FTA is also boosting prospects in the UK.
The Americans in particular can’t get enough of this product. The USA is Darrell Lea’s largest export market where it has been exporting for 15 years. The country accounts for 15–20% of the company’s total revenue. Its liquorice is available at CVS pharmacies, Kroger, Publix Super Markets, Shop Rite, Walgreens and Walmart. It also has a large presence on Amazon.com, where it is one of the leading liquorice retailers.
The UK is another market with immense potential. When the Australia-UK Free Trade Agreement enters into force, tariffs on Australian liquorice and chocolate will be eliminated. This will boost Darrell Lea’s ability to compete in a crowded market of inexpensive confectionery. The company is already testing products in the market so it can hit the ground running when the FTA is enacted.
Aussie Pies Hit a Home Run in Japan
Patties Food – which owns Four’N Twenty Pies – has inked a deal with Koshien Stadium, the spiritual home of Japanese baseball and the literal home of leading team, the Hanshin Tigers. Baseball is Japan’s most popular sport. Four’N Twenty Pies first launched in Japan in 2019, selling at more than 300 retail stores, more than 200 convenience outlets, theme parks and ski resorts. It’s since expanded into five rugby stadiums and three soccer stadiums.
Japan is Australia’s third-largest trading partner, with two-way goods and services trade valued at $66.3 billion, according to the latest data from the Department of Foreign Affairs and Trade. Japan is also Australia’s second-largest export market, valued at $46.4 billion, accounting for 10.6% of total exports. Agrifoods exports to Japan totalled $5 billion in 2021.
For information about export trade and shipping, talk to us here at Colless Young.
As licensed Customs Brokers and International Freight Forwarders, we professionally handle all your consignments, import and export, by sea cargo and airfreight. We provide a complete range of transport services, including quarantine treatments, trucking and warehousing. We are based in Brisbane and offer logistics facilities through all Australian ports and airports.
